Parfums Christian Dior
The DIOR magic shared in broad daylight
The creative idea
Produce a highly anticipated gathering after the pandemic with a plenary to celebrate and honor the collaborators and an unprecedented Christmas evening... in the middle of the afternoon.
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December 2022
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3,400 people
Bringing a classic venue to life with a festive scenography.
Creating a lively daytime event with numerous animations.
Ingenious logistics for more than 3,000 participants.
