Lancôme
Innovation serving beauty
The creative idea
Design and produce a 100% immersive conference with the Scientific Director speaking for the launch of a new product.
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Studio XR, La Française des Jeux
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April 2023
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8,000 people
Use of XR technology to create an immersive environment, enhance scientific communication, and strengthen worldwide storytelling impact for experts, journalists, influencers, and the general public.