Coca-Cola
A celebration with Olympic size energy
The creative idea
Activate the Coca-Cola and Fuze-Tea brands on behalf of Coca-Cola for the entire duration of the JOP Paris 2024 flame relay.
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65 cities in France
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May - July 2024
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11,000 people
Concept and production across more than 60 dates (from Marseille to Paris) for the Olympic and then the Paralympic Games:
- Management of the torchbearer recruitment campaign
- Management of activation vehicles within the official convoy
- Design and production of villages, activations, and evening shows
