Volvo Premiere – Paris, Maillol Museum
How to design and create the stage design for an exclusive preview event dedicated to 3 new models?
By creating the Volvo Preview event, combining art and excellence with:
- The national exclusive unveiling of the Volvo S90, V90 and XC90 Excellence for some 600 guests at the Maillol Museum, which was opened specially for the occasion.
- The discovery of the 3 models showcased alongside the Chairman of the Museum, Olivier Lorquin,s private collection: « Marilyn, the last sitting »
- And by bringing together various members of the public (press, customers, internal, network) to join in an experience with a number of speeches in a museum that had been specially decorated to represent the countries of Scandinavia, including dishes created to fit the theme.
This was really well received by the participants and resulted in lots of media coverage.
Photo Credit: Jean Marc Lisse